Masih Efektifkah City Branding Terhadap Peningkatan Jumlah Wisatawan
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Published:
Dec 3, 2018
Keywords:
City Branding, City Images, peningkatan jumlah wisatawan
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Abstract
Currently, the development of technology and knowledge developed with very fast and unlimited, this makes all forms of information can be easily accessed or in the know. This convenience makes all the people getting interested to know a variety of new information and also share a variety of information and experience. Similarly happens to the world of tourism, see the greater opportunities that exist to make competition in the world tourism is increasingly rapidly develops, it can be seen by many different cities who do the activities of city branding or activities promoting and making the city as a tourist destination with a wide range of ways that provide a wide range of permissions that facilitate a variety of tourism activities more rapidly evolving improvements, a variety of public facilities and infrastructure, and various other promotional way. But in reality not all city branding goes in accordance with the expectations that existed, in some city tours that the influence of city branding is not running or failed. Yet the number of conceptual research which deals with the effectiveness of city branding in an increasing number of tourists, as well as to examine theoretically about effectiveness city branding against an increase in tourists.
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Christopher Hamzah, G. (2018). Masih Efektifkah City Branding Terhadap Peningkatan Jumlah Wisatawan. Akubis: Jurnal Akuntansi Dan Bisnis, 3(02), 20-33. https://doi.org/10.37832/akubis.v3i02.44
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References
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Van Gelder, Sicco. 2008. An Introduction to City Branding. Amsterdam: Placebrand
Wandari, Lita Ayu. Srikandi Kumadji, Andriani Kusumawati. 2014. “Pengaruh City Branding “Shinning” Batu terhadap City Image dan Keputusan Berkunjung ke Kota Batu tahun 2014” Jurnal administrasi dan Bisnis.volume 16, No. 01 (September): 1-6.
Anholt, S. 2005. Anholt Nation Brands Index: How does the world see America? Journal of Advertising Research, September, pp 296-304.
Anholt, S. 2005. Some Important Distinctions in Place Branding. Place Branding Vol.1, No.2
Kavaratzis, Mihalis. 2004. From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding, Vol. 1, No. 1.
Pfefferkorn W. Julia. 2005. Branding of Cities: Exploring City Branding and the Importance of Brand Image. Master Thesis. New York: Syracuse University
Semarang BPS. 2013. Statistik Daerah Kota Semarang 2013. http://semarangkota.bps.go.id/website/pdf_publikasi/Statistik-Daerah-KotaSemarang-2013.pdf diakses pada hari Senin, 28 Maret 2016 pukul 05:34 am Erizahanif. 2013. “kegagalan Branding Indonesia” https://indonesiabrand.wordpress.com/2013/01/19/kegagalan-brandingindonesia/ diakses pada Minggu, 27 Maret 2016 pukul 08:06 pm Intyaswono, Stephen.
Edi Yulianto. Mukhamad Kholid Mawardi.2016. “Peran Strategy City Branding Kota Batu dalam Trend Peningkatan Kunjungan Wisawatawan Mancanegara” Jurnal Administrasi dan Bisnis. Universitas Brawijaya Malang, Volume 30, No.1. (Januari):65-73.
Kusumaningrum, Dian. 2009. Persepsi Wisatawan Nusantara Terhadap Daya Tarik Wisata Di Kota Palembang. Tesis PS. Magister Kajian Pariwisata. Universitas Gadjah Mada.
Kotler et.al. 2003. Marketing of Hospitallity and Tourism. Upper Saddle River. New Jersey: Prentice Hall.
Kotler, Philip, & Armstrong, G. 2014. Principles of marketing (6th ed). Australia: Pearson.
Kotler, Philip & Waldermar Pfoertsch, 2006. B2B Brand Management. Berlin: Springer
Kotler, Philip, Hermawan Kartajaya and S. David Young. 2004. Attracting Investors: A Marketing Approach to Finding Funds For Your Business. New Jersey: John Wiley & Sons, Inc.
Moilanen, Teemu & Rainisto. 2009. How to Brand Nations, Cities and Destinations, A Planning Book for Place Branding. USA: Palgrave Macmillan.
Nchus, K. A. (2015). “City Branding: Jakarta tidak Memiliki keunikan ketimbang kota lainnya” http://www.gosbiz.com/400-2/ diakses pada hari Senin, tanggal 28 maret 2016 pada pukul 04:43 am.
Prasetyo, Yanu Endar. (2015). “Subang Perlu Perlu City Branding” http://duniayanu.blogspot.co.id/2015/09/subang-perlu-city-branding.html. diakses pada hari Senin, tanggal 28 maret 2016 pada pukul 04:43 am.
Pontoh, Nia Kurnianingsih.(2012) Peranan City Branding Sebagai Pembentuk Identitas Kota.http://www.sappk.itb.ac.id/ppk/index.php?option=com_content&task=view&id =367&Itemid=87 diakses pada hari Minggu, 27 Maret 2016 pukul 08:54 pm.
Primasari, Ina. Widodo Muktiyo dan Diah Kusuma. 2011. “City Branding kota Solo sebagai kota Wisata Budaya Jawa” Universitas Sebelas Maret. Surakarta. http://jurnalkommas.com/docs/JURNAL%20INNA.pdf diakses pada hari sabtu, 26 Maret 2016, pukul 05:54 pm
Purwianti, Lily. Yulianti Ratna Dwi Lukito.2014. “ Analisis Pengaruh city Branding kota Batam terhadap Brand etitude” Jurnal Management Volume 14 no.1, Fakultas Ekonomi, Universitas Internasional Batam (November) :61-80.
Riyanto, Teguh. 2015. “Penyebab Umum Kegagalan Branding” http://zahiraccounting.com/id/blog/penyebab-umum-terjadinya-kegagalanbranding/. diakses pada Minggu, 27 Maret 2016 pukul 08:29 pm Sindo, Koran. 2015. “City Branding Perkuat Destinasi Wista” http://ekbis.sindonews.com/read/1000176/150/city-branding-perkuat-destinasiwisata-1431400631. diakses pada Minggu, 27 Maret 2016 pukul 07:53 pm
Suharmono, 2007. “Jogja Gagal? Bagaimana dengan SPA?” Suara Merdeka. http://www.suaramerdeka.com/harian/0704/10/opi06.htm diakses pada hari Senin, 27 Maret 2016 pukul 04:30am
Sutanto, Arwan. 2012. “Sebuah Konsep: City Branding Gunung Kidul” http://arwan.web.id/sebuah-konsep-city-branding-gunungkidul/ diakses pada Minggu, 27 Maret 2016 pukul 09:55 pm Jateng, Tribun. 2015. Semarang Belum Punya City Branding untuk jual Wisata. http://jateng.tribunnews.com/2015/11/18/semarang-belum-punya-city-brandinguntuk-jual-wisata diakses pada hari Senin, 28 Maret 2016 pukul 05:13 am
Van Gelder, Sicco. 2008. An Introduction to City Branding. Amsterdam: Placebrand
Wandari, Lita Ayu. Srikandi Kumadji, Andriani Kusumawati. 2014. “Pengaruh City Branding “Shinning” Batu terhadap City Image dan Keputusan Berkunjung ke Kota Batu tahun 2014” Jurnal administrasi dan Bisnis.volume 16, No. 01 (September): 1-6.