MANAJEMEN STRATEGIS KAMPUNG 3G (GLINTUNG GO GREEN) , BLIMBING, MALANG, DARI LOKAL MENUJU GLOBAL

Abstract

Kampung 3G once popular as a slum area, the area always
flooded in the rainy season, in the other hand the citizen were
apathetic, lazy, and less care (of the environment). Five years
later it have changed to a free-flooded area, the environment
becomes beautiful, cool, and cozy. The citizen character of the
kampung also changed to optimist, hardworker, and care
about their environment. This condition attract me doing the
research. I used deep intervew method for Kampung 3G’s
management to collect the data.
The changes of their characters upgrade their income,
because the slum areas of Kampung 3G already changed to an
educational vacation kampung. The micro-small-medium
business popping up, ranging from hydroponic plants,
hydroponics media, compost, spice drinks, to homestays.
Some of Kampung 3G programs becomes a reference for other
area, for example Gemar (Gerakan Menabung Air or Water
Saving Movement), and urban farming. Many awards
achieved, from the city, province, up to national and
international level.
Implementing the policies strickly by giving punisment to the
citizen who broke the policies is the succes key to change the
bad behaviour. The citizen must build inovasion and up grade
the creativity to enhance Kampung 3G as an educational
vacation kampung longer.