PENGEMBANGAN STRATEGI PEMASARAN KAWASAN EKOWISATA DI INDONESIA YANG BERBASIS PADA PENINGKATAN EKONOMI LOKAL

Abstract

This study aims to determine the potential of ecotourism
located in Indonesia, analyze the elements of ecotourism
management and public participation to the economic and
environmental aspects as well as formulating marketing
strategies. The results showed that in the management of the
tourism element of ecotourism there are still some
deficiencies. Local communities haven’t been intensively
involved and yet derive optimal benefits from ecotourism. Due
to ecotourism hasn’t contributed much to stimulate the
economy of local communities. In order to meet the criteria of
the concept of ecotourism, the main efforts of local community
involvement is needed. Viewed from the aspect of
conservation, has been their natural and cultural preservation
program, and of the economic aspects that benefit local
communities.