THREE BOTTOM LINE (3BL) DAN CORPORATE SOCIAL RESPONBILITY (CSR) DALAM PENINGKATAN COMPANY IMAGES

Abstract

The Three Bottom Line or better known as 3BL, consists of
three elements forming the People, Planet, Profit. Every
company strives to always be the best and can continue to
grow at a time through the company's purpose. Profit is the
ultimate goal of a company, but that goal would not be run
without the activities that integrate between society and the
environment therein. Merging the three then known as the
Three Bottom line (3BL). 3BL It can be applied in balance
between the elements with other elements through Corporate
Social Responsibility (CSR). CSR not only can evidence the
company cares about the environment or socio around but if
the company is successful in a program that has been planned
it can be sure the community will be more familiar with the
company is a company which imaged well in other words the
success of their Corporate Social Responsibility (CSR) as a step
to implement 3BL with a more robust and balanced impact on
improving the image of the company itself (improving
company images). This article will discuss the influence of the
three bottom line is run through the CSR program with an
increase in the company's images that are conceptual.

Kata Kunci : Three Bottom Line (3BL), Corporate Social Responbility (CSR) and Company Images