PENGARUH FAKTOR SOSIAL TERHADAP PENGAMBILAN KEPUTUSAN STUDI PADA SEKOLAH MENENGAH ATAS KATOLIK (SMAK) KOLESE SANTO YUSUF MALANG (HUA IND)

Abstract

The service sector which is growing rapidly in Indonesia, is
the education services sector. The development of private
high school in Indonesia led to increasingly fierce
competition to win sympathy from prospective students who
have graduated junior high school (SMP) to choose the high
school that have been provided.
This study aimed to: (1) to determine the significance of
social factors influence (X) consisting of the reference group
(X1), family (X2), the role and social status (X3) for making
decisions on studies in Catholic Senior High School (SMAK)
Kolese Santo Yusup Malang (Hua Ind). (2) To determine the
social factors that has the most dominant influence on the
decision-making studies at Catholic Senior High School
(SMAK) Kolese Santo Yusup Malang (Hua Ind).
The type of research is explanatory research. The population
is all male and female students who are studying in SMAK
Santo Yusup Malang (Hua Ind) and sample in this study
consist of 303 male and female students grade I to grade III.
The data analysis is using multiple linear regression analysis.
The results showed that 56.2% of male and female students
chose decision SMAK Santo Yusup Malang Colleges (Hua Ind)
is influenced by social factors (X) consisting of the reference
group (X1), family (X2), and the role and social status (X3 ),
while the remaining 43.8% is influenced by other factors
outside the social factor.
Based on the results of F test and t test, we can know that
social factors (X) consisting of the reference group (X1),
family (X2), and the role and social status (X3)
simultaneously and partially has significant effect on the
decision on both male and female students in choosing SMAK
Santo Yusup Malang (Hua Ind). The variables that
significantly influence the decision of male and female
students in choosing SMAK Santo Yusup Malang (Hua Ind) is
the role and social status (X3) with indicator influence health
club (X21) and organizations such as OSIS (X22).