Masih Efektifkah City Branding terhadap Peningkatan Jumlah Wisatawan

Abstract

Currently, the development of technology and
knowledge developed with very fast and unlimited, this makes
all forms of information can be easily accessed or in the know.
This convenience makes all the people getting interested to
know a variety of new information and also share a variety of
information and experience. Similarly happens to the world of
tourism, see the greater opportunities that exist to make
competition in the world tourism is increasingly rapidly
develops, it can be seen by many different cities who do the
activities of city branding or activities promoting and making
the city as a tourist destination with a wide range of ways that
provide a wide range of permissions that facilitate a variety of
tourism activities more rapidly evolving improvements, a
variety of public facilities and infrastructure, and various other
promotional way. But in reality not all city branding goes in
accordance with the expectations that existed, in some city
tours that the influence of city branding is not running or failed.
Yet the number of conceptual research which deals with the
effectiveness of city branding in an increasing number of
tourists, as well as to examine theoretically about effectiveness
city branding against an increase in tourists.